Honoring the Legacy of a Legend – Big Man’s Brew Launches in Atlantic City

Honoring the Legacy of a Legend – Big Man’s Brew Launches in Atlantic City

By Joe Molineaux

Clarence Clemons spent a lifetime entertaining audiences as part of the E-Street Band, the Red Bank Rockers, Temple of Soul and as a solo artist.  When you talk to people that knew the Big Man, they will tell you he cared deeply about the people in his life and his community.  He was also the type of person that served his community through charitable giving along with sharing his time and talent to make the world a better place.  

Nick remembers watching his father, Clarence Clemons, help people within the community and talk about how important relationships are in life.  So it is only fitting that his son, Clarence Clemons III, who goes by Nick has worked to create a business that will keep his Father’s Big Man legacy strong.

His father also stressed the importance of the value of every person’s voice being heard.  It is Nick’s goal to set that tone within his business so that each person involved with the project has a voice and value.  Clarence Clemons was a hardworking man that also knew the value of enjoying time with friends and family.

Just over a year ago Nick Clemons and his dedicated team created Big Man’s Brew, Inc. a subsidiary of Big Man’s West, LLC.  They decided that a new craft beer would be the perfect product to enter the market.  Not being brewers, the team contracted with 902 Brewing Company out of Jersey City to help them create the first brew and to allow the company to grow.  Speaking of growth, last year New Jersey Beer Company and 902 Brewing Company announced they were merging their two craft breweries.  

The teams worked together and after tasting a number of beers decided on the IPA as the first beer to launch. Chief Financial Officer Don Vogt recalls the meetings at 902 Brewing Company with Nick Clemons and the Big Man’s Brew team as very “Jersey Focused”.   

That Jersey focused theme continued May 20th at Chickie’s & Pete’s, Tropicana Atlantic City as a solid group of invited guests and fans had the opportunity to be the first people south of Monmouth County to taste Big Man’s Brew IPA.    There was a building of excitement as the fans and friends assembled.  As the Big Man’s Beer pull was secured into place and the first keg was tapped team members Vice President Barb Deitz-Caprioni, Director of Marketing Andrew Schuman and Representative Bobby Dee surrounded President and CEO Nick Clemons at the bar as they gathered to take in the moment.  They were later joined by Chairman of the Board of Directors Allen Rosen, Chief Financial Officer Mike Beck and Director of Sales Josh Rosen.

The Chickie’s & Pete’s Tropicana Atlantic City launch was definitely a perfect mix of two things many people enjoy, beer and music. It was two South Jersey Guys that were catalysts to help get Big Man’s Brew on the first tap in Atlantic City.  Steve Callender, General Manager at Chickie’s and Pete’s, knows craft beer and enjoys music.  Vice President of Hotel Sales Jim Ziereis knows music and enjoys craft beer.  When the two talked about Big Man’s Brew they both decided this was something they wanted to make happen.  And happen it did.  At the event, Nick Clemons reiterated his thanks and appreciation to everyone that made the Atlantic City launch possible.  

While this may be the first tap of Big Man’s Brew in on region, thanks to the vision and determination of the Big Man’s Brew team, this should be the first of many.  How wonderful it is to enjoy a tasty craft brew while honoring the legacy of a music legend.  I have a feeling the Big Man would be proud.  

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